25 years of experience across public relations, public affairs, strategic communications, and business growth, Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer. She previously held senior leadership roles at multiple regional and global agencies, driving growth across multiple communications verticals. Bringing a raft of skill sets to her new role,...
ZEE Entertainment has elevated Ali Zaidi as Territory Head MENA, entrusting the seasoned media executive with leading ZEE5 Global’s growth strategy across the Middle East and North Africa. The appointment underscores the company’s commitment to strengthening its regional footprint while expanding its portfolio of South Asian and Arabic entertainment offerings. In his expanded role, Zaidi...
Hakuhodo Inc., the Tokyo-headquartered integrated marketing and innovation company, has strengthened its presence in India’s rapidly expanding digital marketing landscape by acquiring a majority stake in Mumbai-based Auburn Digital Solutions through its wholly owned subsidiary, AdGlobal360 India Private Limited (AGL). The strategic investment marks another significant step in Hakuhodo’s global digital expansion strategy, enabling the...
Lavie, India’s leading accessories brand, introduces the Infinity Range in collaboration with actor Krystle D’Souza. Designed for summer with a palette of soft pastels, the brand leads its range with a light pink woven tote that brings together considered craft and everyday ease, fronted by actor Krystle D’Souza in campaign imagery. The Infinity Range takes...
Reinforcing its long-term commitment to gaming and India’s rapidly growing Gen Z community, global technology brand OnePlus today announced the third edition of Campus Dominate 2026, its nationwide collegiate esports initiative designed to bring competitive gaming directly to university campuses across the country. The biggest edition yet, Campus Dominate 2026 will travel across 16 universities...
As Indian consumers increasingly seek fresher, minimally processed food, Bengaluru-based startup 10on10 Foods is witnessing strong demand for freshly milled staples. Within six months of scaling operations full-time, the company has crossed an Annualised Revenue Run Rate (ARR) of ₹14 crore, expanded to 18 cities, and fulfilled over 2.8 lakh orders since January, averaging 1,560...
Komerz has strengthened its executive leadership team with the appointment of Shahid Sadiq as Group Chief Financial Officer, bringing on board a seasoned finance executive as the company continues its global expansion and acquisition strategy. Sadiq joins Komerz from WPP, where he served as Global Chief Financial Officer for WPP Specialist Communications and PR. In...
Football icon Lionel Messi has joined forces with one of Marvel’s most beloved superheroes in a new promotional campaign for Spider-Man: Brand New Day, blending football, pop culture and superhero storytelling ahead of the FIFA World Cup 2026 knockout stage. The 39-second campaign presents a playful crossover that imagines Messi searching for his favourite superhero...
PBPartners, the PoSP (Point of Sales Person) platform from Policybazaar, has completed five years of operations by achieving significant milestones in insurance distribution and entrepreneurship. The company has built a network of over 5 lakh partners, issued more than 8.4 million insurance policies and expanded its presence to 703 cities across India. The achievement underscores...
Omnicom Media Group has secured Adidas’ global media account, ending WPP’s long-standing stewardship of the business following a competitive agency review. The account, estimated to be worth approximately $512 million, will now be managed by PHD, Omnicom Media Group’s global media agency network. According to industry reports, the review also involved Publicis Groupe, with Omnicom...
