adidas Launches ‘You Got This’ Campaign to Back India’s Athletes

adidas has unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating India’s athletes and the people whose encouragement supports them as they prepare to represent the country on the continental stage.

Celebrating the Voices Behind India’s Athletes

The campaign is built around the belief that every athlete carries the encouragement of a billion people with them. It features adidas athletes Kartik Karkera, Lovlina Borgohain, Sumit Antil and Simran Sharma as they prepare for their respective disciplines.

Their journeys are brought together through messages of encouragement delivered in local languages, including Haryanvi, Hindi, Assamese and Marathi. The campaign highlights how people across India rally behind its athletes, bringing the message “You Got This” to the forefront.

Building on India’s Recent Sporting Momentum

The campaign comes as Indian athletes prepare for the Asian Games and Asian Para-Games. According to the campaign information, India finished fourth at the 2026 Commonwealth Games in Glasgow with 39 medals, including 13 gold, 17 silver and nine bronze.

The performances included strong results across boxing, athletics, weightlifting and para-athletics. India will now look to carry this momentum into the Asian Games, which are scheduled to take place in Japan from September 19.

adidas Athletes Set for the Games

Alongside the athletes featured in the campaign, adidas athletes Niharika Vashisht, Preeti Pal, Damneet Singh, Sarvesh Kushare, Tejaswin Shankar and Nishad Kumar will also represent India across various disciplines at the Games.

Their participation adds to the campaign’s broader focus on supporting athletes across different sporting disciplines and highlighting the collective encouragement surrounding India’s sporting community.

Bringing Collective Belief to the Forefront

Bhawna Sikka, Senior Director – Brand, adidas India, said every athlete’s journey is shaped by the people who believe in them, particularly during high-pressure moments.

She said the campaign aims to celebrate the many voices supporting Indian athletes as they head into the Asian Games and Asian Para-Games, while reminding them of their capabilities and encouraging them to approach the competition with confidence.

Focusing on the Joy of Sport

Through “You Got This”, adidas continues its focus on helping athletes navigate pressure and concentrate on what matters most – the joy of sport.

By bringing together athlete stories and messages of encouragement from across India, the campaign positions collective support as an important part of the sporting journey.