adidas has unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating India’s athletes and the people whose encouragement supports them as they prepare to represent the country on the continental stage. Celebrating the Voices Behind India’s Athletes The campaign is built around the belief that every athlete carries...
Kartik Iyer, Chief Operating Officer, dentsu India, has retired from the network after more than three decades in the media and advertising industry. Iyer joined dentsu in 2008 and was appointed COO of dentsu India in 2021. During his tenure, he led agencies including Carat, Amplifi and Vizeum, working with a diverse portfolio of brands...
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing...
Omnicom Media Group has secured Adidas’ global media account, ending WPP’s long-standing stewardship of the business following a competitive agency review. The account, estimated to be worth approximately $512 million, will now be managed by PHD, Omnicom Media Group’s global media agency network. According to industry reports, the review also involved Publicis Groupe, with Omnicom...
adidas has unveiled a Rocket League-inspired fan experience ahead of the FIFA World Cup 2026, bringing together the worlds of football, gaming, and digital entertainment to engage a new generation of sports fans. The initiative reflects adidas’ ongoing efforts to connect with younger audiences through immersive experiences that blend physical sport with digital culture. By...
adidas has unveiled the Saudi chapter of its global ‘Backyard Legends’ campaign ahead of the 2026 FIFA World Cup, placing the spotlight on grassroots football culture, local communities, and emerging talent across Saudi Arabia. The initiative reflects the growing importance of football storytelling, youth engagement, and cultural representation as global sports brands deepen their presence...
Adidas India has sparked widespread curiosity with a cryptic teaser hinting at a collaboration with Ranveer Singh. While the brand has stopped short of making an official announcement, the campaign has already begun generating buzz across digital platforms and industry circles. A Tease That’s Hard to Ignore The teaser, minimal yet impactful, leans into intrigue...
