Vigor Media Worldwide Bags PR Mandate for The Fan Studio

Vigor Media Worldwide, a renowned global media agency has won the PR mandate of The Fan Studio, the designer fan brand.  The decision follows a multi-agency pitch process. The Fan Studio entered the designer fan business at a time when the segment had only a handful of players in India. Today, The Fan Studio offers a wide range of custom-made designs featuring handcrafted detailing and traditional craft influences.

The account will be serviced from Vigor Media Worldwide’s Delhi-NCR office, with support from the agency’s network of associates across India as well as the overseas markets.The agency’s dedicated team, along with proficient national and international associates, will be responsible for executing the PR mandate. The primary objective is to enhance The Fan Studio’s brand visibility and solidify its reputation as a trailblazer in the industry and bolster the company’s expansion goals.

Over the years, the company has worked with a wide variety of materials, finishes and handcrafted detailing, including marble inlay work, metal carvings and woodwork, to create fans that are made to customer requirements.

Expressing enthusiasm for the collaboration, Mr. Prateek Sah, Director, The Fan Studio said, “Over the years, we have worked on a simple idea that a ceiling fan can be more than a functional product. Every design that leaves our workshop carries a certain amount of craftsmanship and individuality. As we take the brand to newer markets, we wanted a communications partner that understands our journey and the category we operate in. We look forward to working with Vigor Media Worldwide in this next phase of growth.”

Mr. Nikhil Singhal, Founder, Vigor Media Worldwide commented, “The Fan Studio occupies a unique space in the market. While most brands in the category focus on utility, it has built its reputation around design and customization. The company also has an interesting legacy and a strong story behind its products. Our effort will be to bring these aspects to the forefront through focused communication and media outreach.”

The Fan Studio comes from the house of TULLU, a name associated with Indian manufacturing since 1958. Over the years, its designer fans have found place in luxury hotels, resorts and residences across India and overseas markets.

Vigor Media Worldwide boasts cross-sectoral expertise, catering to Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and other sectors. The agency’s client portfolio includes top-of-the-line brands in the industry, with long-standing associations. Vigor Media Worldwide excels in strategic communication processes that foster mutually beneficial relationships between organisations, and their target audiences. Vigor Media Worldwide specialises in strategic communications and media outreach, helping organisations communicate effectively with their stakeholders across sectors.