OneXtel Communication Media has announced the appointment of Vaibhav Kashyap as Head – Branded Content & Assistant General Manager, marking another step in the company’s efforts to strengthen its branded content, intellectual property (IP), corporate engagement and strategic partnership capabilities. In his new role, Vaibhav will lead the organisation’s branded content mandate, with a particular...
Stable Money has launched Badhte Jao, a national brand campaign for Fixed Deposits that seeks to give the traditional savings instrument a more contemporary cultural identity. The campaign is built around a simple proposition: while Indians invest across multiple financial products, the FD continues to play an important role in funding milestones such as weddings,...
Vigor Media Worldwide, a renowned global media agency has won the PR mandate of The Fan Studio, the designer fan brand. The decision follows a multi-agency pitch process. The Fan Studio entered the designer fan business at a time when the segment had only a handful of players in India. Today, The Fan Studio offers...
