A growing cultural shift is bringing timeless classics back into the spotlight, with Gen Z audiences rediscovering iconic styles across fashion, beauty, and accessories. What once felt archival is now being reinterpreted through a more contemporary lens — blending nostalgia with modern relevance. Tapping into this movement, Timex is reintroducing some of its most iconic...
Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...
Timex Atelier represents the most refined expression of Timex’s modern design philosophy. Where the Giorgio Galli Series left off, Timex Atelier continues forward, rooted in proportion, clarity, and restraint. The first two Atelier drops established this foundation through architectural cases, material integrity, and a focus on balance over excess. Now, in its third release, Timex...
