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LANEIGE Launches Worldwide Campaign for Third-Generation Neo Cushion

K-beauty brand LANEIGE has unveiled a new global campaign for its third-generation Neo Cushion in collaboration with creative agency Jung von Matt HANGANG, as the company continues strengthening its international beauty and skincare positioning across key global markets. The campaign highlights LANEIGE’s evolving focus on innovation-led beauty experiences, premium skincare technology, and digitally driven global...

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LANEIGE appoints Jung von Matt HANGANG for global rollout of Bouncy & Firm Serum

The mandate As part of the partnership, Jung von Matt HANGANG will be responsible for:– Global campaign development– Creative strategy and storytelling– Multi-market rollout execution The focus will be on building a cohesive narrative that resonates across geographies while maintaining LANEIGE’s core brand identity. The context LANEIGE, a key player in the K-beauty segment, has...