In a significant ruling highlighting the importance of intellectual property rights in the digital age, the Delhi High Court has imposed a ₹30 lakh cost on Google in a trademark dispute involving Hindware, reinforcing the judiciary’s stance on protecting established brands from trademark-related violations. The case centred around allegations concerning the use and visibility of...
Ogilvy India has partnered with Google India to launch a bespoke AI-powered creative studio aimed at enhancing creative excellence, accelerating innovation, and transforming how campaigns are conceptualised and executed in the advertising industry. The collaboration reflects the growing integration of artificial intelligence into modern creative workflows as agencies and brands increasingly explore technology-driven approaches to...
Albertsons Media Collective has partnered with Google to expand the use of retail data in YouTube advertising. The collaboration aims to help brands deliver more precise, relevant, and measurable campaigns by integrating real-time retail insights into video ad targeting. The partnership signals a deeper convergence between retail media networks and digital video platforms, reshaping how...
Omnicom Advertising has partnered with Google to introduce an AI-led creative intelligence system across the Middle East. The initiative is aimed at transforming how brands conceptualise, execute, and optimise campaigns in an increasingly digital-first ecosystem. The rollout underscores the Middle East’s rising importance as a hub for innovation-led marketing and data-driven decision-making. Driving the Next...
Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and...
