Platformance today launched Ads Inside Intelligence, a new advertising product designed to help brands understand and improve their visibility inside ChatGPT while reaching consumers who are actively asking questions about their categories. The product combines measurement and media buying in a single platform. Its regional rollout covers 13 markets, with the UAE and Saudi Arabia...
FTA Global, a new-age marketing company, today released “The Context Report”, a study of how AI chatbots like ChatGPT and Gemini answer the same buying question differently depending on where the buyer is and what language they speak. The study ran 1,200 identical questions across 10 business categories, including CRM, project management, payroll, email marketing,...
Indian Express Group Partners with OpenAI to Bring Indian Journalism to ChatGPT The Indian Express Group and OpenAI have announced a strategic partnership aimed at helping more consumers discover and engage with the Group’s original journalism through ChatGPT. Under the partnership, content from participating Express Group publications will become more discoverable in ChatGPT. When selected...
Mamaearth Enters the AI Advertising Era Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty and personal care brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh stating that the company is the first Indian advertiser to use the AI platform. The partnership comes as OpenAI expands ChatGPT advertising in India, giving...
For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational...
