Platformance Introduces Ads Inside Intelligence to Transform AI-Powered Advertising

Platformance today launched Ads Inside Intelligence, a new advertising product designed to help brands understand and improve their visibility inside ChatGPT while reaching consumers who are actively asking questions about their categories.

The product combines measurement and media buying in a single platform. Its regional rollout covers 13 markets, with the UAE and Saudi Arabia now live, and the offering has opened to advertisers as the rollout continues across the region.

Measuring Brand Visibility Inside ChatGPT

Ads Inside Intelligence analyses the questions people ask ChatGPT about a particular category and provides brands with visibility into how they appear within those conversations.

The platform reports, question by question, how frequently a brand is mentioned and how often it is cited. This allows brands to assess their organic visibility before committing advertising spend.

The resulting visibility data also informs the advertising strategy, bringing paid and organic activity into the same workflow.

Connecting Paid Advertising with Organic Visibility

The advertising experience is designed to work alongside a brand’s existing presence in an AI-generated answer.

When a brand already appears organically in a response, a sponsored card displayed below the answer can reinforce the information the user has just received. When a brand is not present, the sponsored placement provides an opportunity to enter the conversation.

The approach mirrors the relationship between paid and organic visibility that has developed around search advertising, adapting that model to AI-generated answers.

Campaign Creation Starts with a Website

Brands can begin by entering their website address into the platform. Ads Inside Intelligence then drafts key elements of the campaign, including markets, conversation topics that determine when an ad appears, and advertising copy.

The platform also provides a preview showing how the sponsored card will appear within a conversation.

Every campaign is created in a paused state, meaning no advertising runs until the brand approves it. Campaign reporting is also available through the same dashboard.

Platformance on the New Product

Waseem Afzal, Founder and Chief Executive Officer, Platformance, said the company developed Ads Inside Intelligence around the shift from traditional search results pages toward AI-generated answers.

“Brands have spent 20 years learning how to work paid and organic together on a search results page. That page is not where the decision gets made any more.”

Afzal said the product enables brands to assess their visibility inside AI-generated answers, strengthen existing visibility and reach people where the brand is not appearing.

He added that the first campaign can be created and launched within minutes, while Platformance has already gone live with brands in the region. The company initially built the product for ChatGPT, with plans for it to extend to other large language models as they open to advertising.

ChatGPT Advertising Creates a New Media Environment

The launch comes as advertising begins to develop within AI conversational platforms. OpenAI began testing advertising in ChatGPT in the US in February 2026 and has said the business reached a $1 billion annualised revenue run rate in less than 200 days.

Ads on ChatGPT are clearly labelled and appear below responses for users on the Free and Go plans. They are matched to the meaning of a conversation rather than conventional typed keywords, while advertising does not change the answer generated by the model.

Available Across 13 Markets

Ads Inside Intelligence is available to brands and agencies registered in the 13 markets covered by the rollout, with the UAE and Saudi Arabia included among the live markets.

With measurement, campaign creation, approval and reporting brought together in one platform, Platformance is positioning Ads Inside Intelligence around the emerging relationship between organic brand visibility and paid discovery inside AI-generated conversations.