FAST, the Dubai-headquartered AI-native advertising technology group, is expanding its business into ventures, mergers and acquisitions (M&A) and new markets, as it moves beyond operating growth businesses to building, acquiring and backing new ventures. The group has established a group-level Ventures practice and appointed Asad ur Rehman as Partner, Ventures & Growth to lead the...
Platformance today launched Ads Inside Intelligence, a new advertising product designed to help brands understand and improve their visibility inside ChatGPT while reaching consumers who are actively asking questions about their categories. The product combines measurement and media buying in a single platform. Its regional rollout covers 13 markets, with the UAE and Saudi Arabia...
Calibrate Commerce, the growth marketing studio for early-stage startups and emerging brands under the FAST group, has appointed Ahmed Romoh as General Manager. Romoh brings more than 15 years of experience in digital growth across the GCC. In his new role, his focus will include driving incremental growth through emerging channels such as TikTok Shop,...
