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Cannes Lions Jurors Emphasise Human Craft Amid AI-Driven Creativity Boom

As artificial intelligence continues transforming the global advertising and creative industries, jurors at the Cannes Lions International Festival of Creativity are reinforcing one message: creative craft matters more than ever. While AI tools are rapidly accelerating content creation, ideation, and production processes, industry leaders believe that genuine storytelling, emotional resonance, originality, and executional excellence remain...