Vignesh Muralidharan has been appointed Vice President – Global Revenue and Growth for AdCounty Media India. Based in Singapore, Vignesh will oversee AdCounty Media’s global revenue strategy, global partnerships and market development initiatives across key global markets. The emphasis will be on developing high-growth regions located in Asia Pacific, the Middle East and Latin America....
AdCounty Media India Ltd. celebrates nine years within the AdTech ecosystem. Their journey thus far is marked by their successful listing on the BSE and the development of the company into a product-led ATech business. The company has taken the momentum of year eight and has transitioned from being a performance-driven company focused on service...
Aditya Jangid, Chairman and Managing Director, AdCounty Media Media buying has traditionally revolved around delivery metrics, including impressions, clicks, CPMs, and viewability. These enable advertisers to measure the efficiency of their media buys, but not in assessing how effective those buys were at moving the business. The lack of direct correlation between the two is...
