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May 5, 2026 May 5, 2026 by In Story 1Marketing

AdCounty Media Enters 9th Year With BSE Listing and a Scaled Proprietary AdTech Ecosystem

AdCounty Media India Ltd. celebrates nine years within the AdTech ecosystem. Their journey thus far is marked by their successful listing on the BSE and the development of the company into a product-led ATech business. The company has taken the momentum of year eight and has transitioned from being a performance-driven company focused on service...

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April 16, 2026 April 16, 2026 by In Story 2

Outcome-Based Media Buying: Why Advertisers Are Revisiting Pay-for-Performance Models

Aditya Jangid, Chairman and Managing Director, AdCounty Media Media buying has traditionally revolved around delivery metrics, including impressions, clicks, CPMs, and viewability. These enable advertisers to measure the efficiency of their media buys, but not in assessing how effective those buys were at moving the business. The lack of direct correlation between the two is...