Performics India, the performance marketing arm of Publicis Groupe, has promoted Rajeshree Kasle to the role of Senior Director – Performance Content. The elevation recognises her sustained contribution to the agency's content and search practice and her role in shaping performance-led content strategies for some of the country's leading brands. In her expanded mandate, Kasle will drive the agency's performance content charter spanning SEO, GEO (Generative Engine Optimisation), and AI-led search while continuing to build and mentor high-performing teams and deepen client outcomes. A seasoned performance and content specialist, Kasle has been an integral part of the Performics India leadership bench, working across the agency's search and content offerings at a time when discovery is being rapidly redefined by AI. Her track record includes mentoring teams, steering brand growth journeys, and navigating the shift from traditional search optimisation to an AI-first search landscape. Reflecting on the elevation, Rajeshree Kasle said,…
