Chandan Kumar Steps Up as General Manager – Marketing at ITC

ITC Limited has elevated Chandan Kumar to the position of General Manager – Marketing, marking the latest step in his nearly decade-long career with the company. Prior to the promotion, Kumar served as Senior Brand Manager.

Sharing the announcement on LinkedIn, Kumar wrote, “I’m happy to share that I’m starting a new position as General Manager Marketing at ITC Limited!”

Career Across FMCG

Kumar has been associated with ITC for nearly 10 years and has built experience across consumer marketing, brand strategy, portfolio management, product innovation and integrated marketing campaigns. During his tenure, he has made notable contributions to the growth and premiumisation of the Aashirvaad Svasti portfolio.

Before joining ITC, Kumar spent more than seven years with the Gujarat Cooperative Milk Marketing Federation (GCMMF), where he handled key brand and sales responsibilities across dairy categories. His experience there included work on Amulya and Amulspray, as well as modern trade and regional sales.

With around 17 years of experience in the FMCG sector, Kumar brings expertise across consumer insights, brand building, new product development, digital marketing and market expansion.

His career progression at ITC has included roles as Brand Manager, Senior Brand Manager and now General Manager – Marketing, reflecting his growing responsibilities across consumer and brand marketing.

Expanded Marketing Mandate

Kumar’s elevation comes as ITC continues to strengthen its consumer-facing businesses and build brands across categories.

In his expanded role, Kumar is expected to draw on his experience in brand strategy and consumer marketing to support the company’s marketing priorities and continued efforts to develop and strengthen its portfolio.