In a move that underscores the growing importance of strategic communications in India’s competitive QSR space, The Good Edge has been appointed as the PR and communications partner for Westlife Foodworld Limited, which operates McDonald’s India (West & South). The mandate spans a comprehensive communications remit, positioning the agency at the center of one of...
CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The...
Intro When Justin Bieber announced Bieberchella 2026, expectations were already sky-high. But what unfolded wasn’t just a music event it was a full-blown cultural takeover. Because Bieberchella didn’t just live on stage. It lived on screens, feeds, memes, and conversations. Not just a concert. A content machine. From teaser drops to surprise guest appearances, every...
In a world dominated by algorithms, virality, and real-time narratives, public relations is undergoing a profound transformation. What once revolved around media placements and carefully crafted press releases has now evolved into a fast-moving, perception-driven ecosystem where trust is no longer optional, but essential. Welcome to the credibility economy where trust isn’t just earned, it’s...
The European Commission has launched two formal specification proceedings to clarify how Google must meet its obligations under the Digital Markets Act (DMA), particularly in relation to Android interoperability and access to search data. The move is intended to provide Google with clearer guidance on compliance while ensuring fair competition in the digital market. According...
Abu Dhabi’s flagship AI Adopters event, Machines Can Think 2026, featured a keynote by Yann LeCun, Professor at New York University on Objective-Driven AI: World Models, Reasoning, and Efficiency which examined how AI systems can move beyond pattern recognition toward goal-oriented reasoning, improved efficiency, and more reliable decision-making in real-world environments. Machines Can Think 2026...
Since joining Crimtan in 2021, Abou Ghanem has been instrumental in winning new clients, including Accor, Flynas and Rotana. Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA...
