Yash Raj Films (YRF) has announced a strategic investment in digital entertainment company Rusk Media as the two companies join forces to develop original animation and vertical micro-drama intellectual property (IP) aimed at Gen Z and Gen Alpha audiences. The collaboration reflects YRF’s continued expansion beyond traditional film production as it strengthens its presence in...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has officially announced the country’s VALORANT roster for the global nation-based esports competition set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. The Indian contingent will be led by in-game leader (IGL) Sagnik Roy (Hellf) and...
Quick commerce platform Zepto has teamed up with Google’s Gemini AI to create a unique Father’s Day campaign that blends nostalgia, humour, and artificial intelligence. The campaign features a comic-style superhero dad reflecting on the challenges of his younger days, drawing playful comparisons between past hardships and modern-day conveniences. Through a series of humorous illustrations,...
Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings. Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand...
For decades, luxury brands looked toward Paris, Milan, London, New York, and Hong Kong as the epicentres of global luxury consumption. Today, however, a significant shift is underway. According to Deloitte’s Global Powers of Luxury 2026 report, the Middle East has emerged as the world’s third-largest engine for luxury consumption growth, with Dubai and Riyadh...
Every year on May 28, Menstrual Hygiene Day brings global attention to one of the most important yet often overlooked public health conversations menstrual hygiene, period awareness, and access to safe healthcare and sanitation for women and girls. While conversations around women’s health have become more visible in recent years, millions across the world still...
Snowflake brought enterprise AI adoption into focus during its ME Data for Breakfast event, where industry leaders, technology experts, and business decision-makers gathered to discuss how artificial intelligence and modern data infrastructure are reshaping organisations across the Middle East. The event highlighted the growing urgency among enterprises to move beyond AI experimentation and toward scalable...
ImagiNxt 2026, India’s Festival of Technology & Innovation, will convene leaders across technology, policy, startups, science and capital at the Jio World Convention Centre, Mumbai, on 22-23 May 2026. The event will feature keynote addresses by Dr. Jitendra Singh, Hon’ble Minister of State of the Department of Science and Technology and the Prime Minister’s Office,...
Akash Ambani has officially been appointed Managing Director of Jio Platforms, marking a significant leadership transition as the company prepares for its anticipated public market debut. The appointment signals the next phase of growth and strategic expansion for one of India’s largest digital and technology ecosystems. The move also highlights Reliance Industries’ broader succession planning...
Laura Bashraheel has been promoted to the role of Head of PR & Communications at Johnson Controls Arabia. The move highlights the company’s focus on strengthening its communications strategy and enhancing brand positioning across the region. A Strategic Leadership Promotion Laura Bashraheel’s elevation comes as Johnson Controls Arabia continues to expand its presence in the...
