Mumbai: As India’s advertising and marketing ecosystem becomes increasingly platform-driven, Goafest 2026 has announced MediaKart as co-presenter, with LinkedIn and Spotify Advertising joining as powered-by sponsors. The 19th edition of the festival will be held from May 20–22, 2026, at Taj Cidade de Goa Horizon, and is expected to draw over 2,000 professionals from across...
In a category long dominated by functional messaging cavity protection, whitening, and oral hygiene Closeup chose to play a completely different game. It didn’t just sell toothpaste. It sold proximity, confidence, and the subtle electricity of human connection. Over the years, Closeup has transformed itself from a product into a cultural signal one that stands...
In an era where digital-first campaigns dominate marketing playbooks, Lay’s has flipped the script taking its popular “Kuchh Bhi” platform off-screen and into the physical world with a massive nationwide out-of-home (OOH) takeover. What began as a playful, culturally rooted campaign celebrating the lengths people go for their favorite chips has now evolved into one...
As it prepares for one of the most anticipated public listings in India’s startup ecosystem, Flipkart appears to be widening its playbook. The Walmart-backed e-commerce giant is reportedly exploring entry into ticketing services while simultaneously piloting a food delivery offering moves that signal a broader ambition ahead of its IPO. Expanding Beyond Core Commerce Flipkart...
In a move that signals a fresh creative direction, Santoor has appointed Tilt Brand Solutions as its Agency on Record. The partnership marks a strategic shift for one of India’s most iconic personal care brands as it looks to stay culturally relevant in an increasingly competitive market. Reinventing a Legacy Brand For decades, Santoor has...
In today’s internet culture, relevance is fragile and outrage is instant. One moment you’re trending, the next you’re being written off. But every now and then, someone disrupts that cycle not by staying silent, but by returning smarter. Samay Raina’s comeback isn’t just another creator reappearing on timelines. It’s a masterclass in how attention, controversy,...
In what feels like a defining shift for the streaming industry, Netflix is rapidly scaling its advertising business, with projections indicating that its ad revenue could soon hit the $3 billion mark. For a platform that once resisted ads entirely, this isn’t just growth it’s a strategic pivot that’s reshaping how streaming works. From ad-free...
What’s the idea? The campaign flips the usual script. Instead of hard-hitting warnings or accident visuals, it leans into something far more relatable the instinct to behave better when your mother is around. Seatbelts get fastened quicker. Speed drops. Phones stay away. Not because of rules but because mum wouldn’t approve. Why this hits differently...
In a move aimed at sharpening its global talent strategy, WPP has appointed Mark Taylor as its new Chief People Officer. The appointment signals the company’s continued focus on building a future-ready workforce while navigating an increasingly dynamic marketing and communications landscape. A Strategic People Play Mark Taylor steps into the role at a time...
Dubai is once again pushing the boundaries of smart mobility. The city has officially rolled out its first batch of driverless taxis, giving residents and visitors a real-world glimpse into what the future of transportation could look like. Where It’s Live And How to Book The autonomous taxi service is currently operational in Jumeirah and...
