Football icon Lionel Messi has joined forces with one of Marvel’s most beloved superheroes in a new promotional campaign for Spider-Man: Brand New Day, blending football, pop culture and superhero storytelling ahead of the FIFA World Cup 2026 knockout stage. The 39-second campaign presents a playful crossover that imagines Messi searching for his favourite superhero...
PBPartners, the PoSP (Point of Sales Person) platform from Policybazaar, has completed five years of operations by achieving significant milestones in insurance distribution and entrepreneurship. The company has built a network of over 5 lakh partners, issued more than 8.4 million insurance policies and expanded its presence to 703 cities across India. The achievement underscores...
Z has strengthened its sports broadcasting portfolio by acquiring the exclusive television and digital rights for Germany’s Bundesliga in India for the next five years, bringing one of Europe’s premier football leagues to Indian audiences beginning with the 2026-27 season. Under the agreement, Bundesliga matches will be available exclusively on Zee5 and Unite8 Sports television...
BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional...
India has booked its place in the VALORANT main event at the Esports Nations Cup (ENC) 2026 following a resilient campaign in the Asia regional qualifiers. The team emerged as one of only two sides from the region to qualify for the global nation-based esports competition, which will be held in Riyadh, Saudi Arabia, from...
Danube Home has announced the appointment of Sayed Habib as Chief Executive Officer (CEO), marking a defining moment in the company’s growth journey and underscoring its long-standing commitment to nurturing talent from within. Habib’s appointment marks an extraordinary journey of nearly 17 years of dedication, loyalty, and leadership, having joined Danube Home in October 2009...
Comcast has announced plans to separate its media and technology operations into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky, marking one of the company’s most significant strategic restructurings in recent years. The move is designed to position both businesses for long-term growth as rapid technological advancements, shifting consumer preferences...
Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled a new cross-cultural campaign featuring Indian composer and performer Anirudh Ravichander and Emirati singer-songwriter Arqam Al Abri. Filmed across Dubai’s heritage districts and contemporary cultural destinations, the collaboration celebrates the city’s role as a...
BMW Group Middle East has expanded its connected mobility ecosystem by integrating STARZPLAY into BMW and MINI in-vehicle infotainment systems, bringing premium entertainment and live sports directly to customers across the Middle East. The integration enables eligible BMW and MINI owners equipped with ConnectedDrive to access STARZPLAY’s extensive library of live sports, blockbuster movies, TV...
Laqshya Media Group has announced the reappointment of Bharat Bhushan Kedia as Senior Vice President and National Head – Planning and Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media. In his new role, Kedia will lead the planning and buying function across the...
