S8UL Esports’ Nihal Sarin and Gen.G Esports’ Arjun Erigaisi have advanced to the quarterfinals of Chess at the Esports World Cup (EWC) 2026 after progressing through the lower bracket (LB) on the final day of the group stage. Both Grandmasters, who also reached the playoffs at last year’s edition, will now lead India’s challenge in...
Instagram has unveiled its first major wordmark redesign in nearly a decade, updating the typography displayed at the top of its mobile app while retaining its iconic multicoloured camera logo. The update was announced by Instagram chief Adam Mosseri, who said the previous wordmark, introduced more than a decade ago, no longer fully reflected the...
WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has partnered with Wonderchef, India’s leading premium kitchenware and appliance brand, to power its customer engagement strategy through data-driven personalization and intelligent lifecycle automation. As consumers increasingly expect relevant and seamless interactions across channels, Wonderchef is leveraging WebEngage’s platform to create highly personalized...
– Social commerce now drives ~10% of Myntra’s platform revenue, underscoring the growing role of content-led discovery.– The podcast blends storytelling and commerce, connecting founders with high-intent consumers through creator-led discovery– Each episode explores founder journeys through pivotal decisions, lived experiences, and the evolving philosophies that shape how modern consumer brands are built and scaled...
India’s gaming market reached a major milestone in 2025, generating $1.04 billion in revenue, up 14.8% year-on-year and exceeding $1 billion for the first time. According to Niko Partners’ forecasts, revenue will continue growing to nearly $1.2 billion in 2026 before reaching $1.77 billion by 2030, representing a five-year CAGR of 11.2%. India remains the...
The Esports World Cup 2026 (EWC) today unveiled its first official Trading Card Collection alongside its Paris-inspired apparel collection and exclusive Player Jackets, bringing one of global sport’s most enduring traditions to competitive gaming and creating new symbols of esports culture. The launches are part of the EWC’s inaugural international edition in Paris, where more...
The PRactice and ON PURPOSE have announced the formation of The PRactice Group, a future-forward integrated communications group that brings the two agencies together under a common structure. The development is not a merger. Both firms will continue to operate as independent brands, retaining their distinct strengths, teams and client relationships. The new structure will...
Rusk Media has unveiled I-POPSTAR Tamil, a new original music reality format on its OTT platform Alright! TV, with a multi-brand sponsorship roster comprising Ai+ Nova Smartphone, Farmley, Godrej Appliances and Denver Perfumes. Ai+ Nova Smartphone has come on board as the Presenting Sponsor, while Farmley Makhana, Godrej’s Appliances business and Denver Perfumes have joined...
ORN.com, a company committed to making Europe journeys affordable, accessible and reliable for global travellers, has announced its association with the India–Sri Lanka Test Series as the Co-Powered By Sponsor. The partnership marks a significant milestone in ORN.com’s brand-building journey, leveraging the national appeal of cricket to introduce Indian travellers to its integrated Europe travel...
Week 5 of the Esports World Cup (EWC) 2026 delivered a historic milestone for Indian esports, as Orangutan and GodLike Esports became the first-ever Indian teams to qualify for the PUBG Mobile World Cup (PMWC) Grand Finals. Elsewhere, Kuaishou Gaming claimed the Honor of Kings World Cup, AG.AL’s M. Zubair completed a remarkable TEKKEN 8...
