In a move that blends street-level visibility with smart brand engagement, GymNation has rolled out a unique on-ground campaign across Dubai and the UAE transforming delivery bikes into mobile marketing machines. The fitness brand is distributing free one-month memberships directly to residents, using branded delivery riders to bring the offer to people’s doorsteps. It’s not...
In a move that underscores the growing importance of strategic communications in India’s competitive QSR space, The Good Edge has been appointed as the PR and communications partner for Westlife Foodworld Limited, which operates McDonald’s India (West & South). The mandate spans a comprehensive communications remit, positioning the agency at the center of one of...
With the onset of the Indian Premier League, homes across the country transform into high-energy viewing zones filled with cheering, conversations, and shared moments. Recognizing this shift, Wooden Street, India’s leading furniture and home solutions brand, has unveiled its latest campaign, “The Home Stadium Sale”, offering up to 50% off across categories. The campaign is...
In Discussion with Media Mohalla, Arunima Singh, Managing Director, & ignite, shares her perspective on redefining business growth through media, storytelling, and strategic leadership. As businesses navigate an increasingly digital-first and attention-driven economy, growth today is no longer defined solely by topline performance. It is shaped equally by perception, trust, and cultural relevance. Q1. You’ve...
In Conversation with Media Mohalla – Empower Her Exclusives Gayatri Ivaturi | Marketing Centre of Excellence – CyberArk (India) Gayatri Ivaturi is a marketing leader specializing in SaaS and data-driven growth. With experience across FinServ, Pharma, and MarTech, she focuses on aligning marketing with revenue, building high-impact ABM strategies, and seamlessly blending performance with brand...
Hero FinCorp, an Indian Non-Banking Financial Company (NBFC),today announced the launch of its Indian T20 League campaign — ‘Nariyal Phodo, SarKyun?’, marking its third consecutive year as the Title Partner of Delhi Capitals. Building onits strong association with the franchise, this year’s campaign introduces a sharperproposition: “Hero FinCorp AI Ki Asani Wala Loan Le Aaye.”...
In the fast-moving world of internet culture, virality often comes from the unexpected. This time, it wasn’t just a creator, a joke, or a trending topic it was artificial intelligence stepping into the spotlight. When Samay Raina and Balraj Ghai featured ChatGPT in their content, what followed wasn’t just engagement it was a moment that...
Walk into any urban home today, and you might notice something different. The toys on the floor aren’t always for children they’re for pets. The birthday celebrations aren’t just for people they’re for dogs and cats. And the term “family” is quietly being redefined. For Millennials and Gen Z, pets are no longer just companions....
In advertising, brands usually try to control the environment. Perfect lighting. Perfect skin. Perfect story. But what if the environment refuses to cooperate? Or better what if you stop controlling it, and start using it? That’s the pivot Pond’s made when it transformed one of India’s hottest districts into a real-time, real-feel campaign for sunscreen...
In a digital-first world where privacy is currency, Virtual Private Networks (VPNs) have become indispensable. From securing sensitive corporate data to protecting personal browsing, VPN adoption is rising globally and the United Arab Emirates is no exception. In fact, millions of VPN downloads were recorded in 2025 alone, signaling a sharp rise in digital awareness...
