adidas has unveiled the Saudi chapter of its global ‘Backyard Legends’ campaign ahead of the 2026 FIFA World Cup, placing the spotlight on grassroots football culture, local communities, and emerging talent across Saudi Arabia. The initiative reflects the growing importance of football storytelling, youth engagement, and cultural representation as global sports brands deepen their presence...
Publsh Media Group has announced a strategic partnership with Vivenda Group to expand collaborative opportunities across the UAE, Italy, and Spain, marking a significant step toward strengthening international business connectivity, media partnerships, and cross-market growth initiatives. The collaboration reflects the increasing importance of global partnerships as companies across media, hospitality, branding, and lifestyle sectors seek...
In Conversation with Sandipan Aich | Media Mohalla MM Talk’s Sandipan Aich is the General Manager – Corporate Relations and PR for the K.K. Birla Group of Sugar Companies. In his current role, he leads corporate communications, public relations, and stakeholder engagement initiatives across the Group’s sugar businesses, with a focus on strengthening reputation, driving...
In Conversation with Md Badshah Ansari | Media Mohalla MM Talks Md Badshah Ansari is an entrepreneur and digital media professional known for his expertise in advertising, public relations, and digital marketing. Associated with Teamology . he has been actively contributing to the evolving digital ecosystem through strategic branding, storytelling, and impactful communication initiatives. With...
In conversation with Manveen Ssharma, CEO of Pinq Polka at Media Mohalla Empower Her Exclusives Manveen Ssharma, CEO of Pinq Polka, is a dynamic entrepreneur redefining feminine hygiene, intimate wear, and lifestyle essentials through a comfort-first approach. With over 15 years of experience across aviation, hospitality, luxury automobiles, and legal services, she brings deep expertise...
Artificial intelligence is rapidly transforming industries, workflows, and creative ecosystems across the world. From automating repetitive tasks to generating content, analysing data, and assisting decision-making, AI is redefining how work is produced and how value is created. But as AI becomes more deeply integrated into business, media, education, and culture, a larger question is emerging:...
For years, shapewear has quietly carried a deeper message beneath the seams — that women need to alter, compress, or “fix” themselves to fit into a certain idea of beauty. The industry has long focused on appearance first, often overlooking what women actually need from the products they wear every day: comfort, flexibility, confidence, and...
As artificial intelligence continues transforming the global advertising and creative industries, jurors at the Cannes Lions International Festival of Creativity are reinforcing one message: creative craft matters more than ever. While AI tools are rapidly accelerating content creation, ideation, and production processes, industry leaders believe that genuine storytelling, emotional resonance, originality, and executional excellence remain...
Artificial intelligence is rapidly redefining the global media ecosystem, transforming how content is created, distributed, consumed, and monetised. According to Tarek Sharafeddin, Managing Director of Neotic Media, the future of the industry lies in what he describes as the “Neotic Intelligence Loop” a continuously evolving system where AI, audience behaviour, content, and data interact in...
MERED has unveiled a floating sales gallery on Al Reem Island in Abu Dhabi, introducing a distinctive experiential concept to the region’s luxury real estate market. The initiative reflects the growing trend of developers using immersive and design-led experiences to engage high-end property buyers and investors. Positioned on the waterfront, the floating gallery aims to...
