TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods. Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear...
Channel Factory has announced the appointment of Peter Barrie as its new Global Head of Growth, reinforcing the company’s commitment to accelerating international expansion and strengthening its global commercial strategy. In his new role, Barrie will lead Channel Factory’s worldwide growth initiatives, working closely with regional teams to expand client partnerships, drive business development and...
Today, the world’s best esports players arrive in Paris as the Esports Foundation officially opens the 2026 Esports World Cup, marking the first international edition of the world’s largest esports and gaming event. Running through August 23 at Paris Expo Porte de Versailles, EWC 2026 brings together more than 2,000 elite players, 200 leading esports...
8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India. As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul...
The Esports World Cup 2026 officially kicked off in Paris, France, with last night’s Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event. Combining music, cinematic storytelling, competition and Parisian culture, the...
Indian advertising has made measurable progress in how it portrays women and men since 2021, according to the India Advertising Midline Study: Gender Representation and Inclusion Trends, unveiled by the India Chapter of the International Advertising Association (IAA) and knowledge partner UNICEF at the IAA Voice of Change Roundtable in Mumbai, on 7th July. IAA...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has unveiled the country’s much-anticipated Battlegrounds Mobile India (BGMI) roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also...
STING Energy® has unveiled the official music video for “The Sting Within Me,” its Formula 1®-inspired global anthem created in collaboration with internationally acclaimed music producer Alan Walker. Blending the thrill of motorsport with cinematic storytelling, the campaign transforms a viral fan observation into a global entertainment experience that celebrates speed, music and emotion. The...
Adotrip, one of India’s rapidly growing AI-powered travel-tech platforms, has announced its strategic association with IRCTC (Indian Railway Catering and Tourism Corporation) to offer bookings for some of the country’s most prestigious luxury train experiences the Maharajas’ Express, The Golden Chariot, and the Buddhist Circuit Tourist Train. With this association, Adotrip will become an authorized...
India’s largest activewear brand TechnoSport, has partnered with the Satara Hill Half Marathon as the Powered By Sponsor for the 2026, 2027 and 2028 editions, reinforcing its commitment to India’s rapidly growing running ecosystem and expanding community of fitness enthusiasts. Recognised as one of India’s most iconic distance running events, the Satara Hill Half Marathon...
