Skechers has teamed up with Suryakumar Yadav to spotlight its core proposition lightweight comfort and on-field agility. The collaboration aims to reinforce Skechers’ growing presence in the performance footwear category, particularly within cricket and training segments. As the brand continues to expand its sports portfolio in India, the association with one of cricket’s most dynamic...
Let’s be honest – most phones in the ₹20K–₹30K range are starting to feel the same. Similar designs, similar specs and features that sound impressive but don’t always make a real difference in everyday use. But every once in a while, a phone comes along that feels a little different. For me, that’s been the...
Dubai has taken a decisive leap into the future of urban mobility with the completion of the world’s first fully ready flying taxi station. Located near Dubai International Airport, the newly developed vertiport is set to redefine how people move across the city cutting travel time between key destinations to just minutes. The milestone reinforces...
Coca-Cola India has unveiled Sprite Lemon Mint marking the brand’s first-ever flavoured innovation in India. Known for its crisp lemon-lime profile, Sprite is now expanding its playbook with a mint-infused twist aimed at amplifying summer refreshment. The launch reflects a growing consumer preference for familiar yet elevated flavour experiences especially during peak summer months, when...
Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and...
JioHotstar has partnered with Instamart to introduce signal-led advertising bringing commerce intent closer to content consumption than ever before. The collaboration is built on a simple but powerful premise: what users browse, search, and buy can now shape what they see while streaming. By leveraging real-time commerce signals from Instamart, JioHotstar is aiming to offer...
Mr. Cricket UAE Media Group, the cricket-focused vertical of Danube Group, has officially launched its mobile application for Android and iOS users, marking a major milestone in its digital growth journey. The launch comes within just six months of the debut of its official website in December 2025, underscoring the group’s rapid expansion and strong...
Mentos is doubling down on experience-led marketing. At the India debut of global music icon Calvin Harris, the brand transformed a live entertainment moment into a high-energy, consumer-driven campaign blurring the lines between audience and amplification. The result? A case study in how experiential marketing can turn presence into participation and participation into reach. Turning...
Coca-Cola India has partnered with Burger King India to roll out ‘Feast on Wheels’, a campus-focused activation aimed at engaging Gen Z audiences through on-ground, experience-led interactions. The initiative reflects a growing shift in marketing strategies, where brands are moving beyond traditional formats to create culture-driven experiences that resonate with younger consumers. Bringing the Brand...
Parle Products is navigating rising LPG-driven cost pressures while maintaining steady demand for its flagship Parle-G biscuit. In the face of rising input costs driven by an ongoing LPG price surge, Parle Products is balancing margin pressures while sustaining volume growth. Even as costs tighten, Parle-G continues to demonstrate resilience in demand. Cost Pressures Mount...
