IKEA India has partnered with SOCIAL to introduce an immersive café-bar experience in Mumbai, blending food, design, entertainment, and experiential retail into a unique lifestyle destination. The collaboration reflects the growing shift toward experience-driven marketing, where brands aim to create deeper emotional engagement through interactive physical spaces rather than traditional advertising alone. The partnership highlights...
Snowflake brought enterprise AI adoption into focus during its ME Data for Breakfast event, where industry leaders, technology experts, and business decision-makers gathered to discuss how artificial intelligence and modern data infrastructure are reshaping organisations across the Middle East. The event highlighted the growing urgency among enterprises to move beyond AI experimentation and toward scalable...
Unilever has elevated Hugo Rawlinson to the role of Global Brand Director for Dove Men+Care International, reinforcing the company’s focus on strengthening its global grooming and personal care portfolio amid evolving consumer expectations and increasing competition within the men’s care category. The leadership move reflects Unilever’s continued investment in brand transformation, global expansion, and purpose-driven...
India’s sports marketing ecosystem is undergoing a major transformation as the Women’s Premier League (WPL) rapidly emerges as one of the country’s most attractive new platforms for brand partnerships beyond the Indian Premier League (IPL). According to a recent Hurun industry report, brands are increasingly viewing WPL as a high-growth commercial opportunity driven by rising...
As anticipation builds for the 2026 FIFA World Cup, brands across the Middle East are preparing for what could become one of the region’s biggest global marketing opportunities in recent years. With football continuing to dominate audience attention across the Middle East and North Africa (MENA), marketers are increasingly viewing the tournament as a powerful...
Havas Creative Network has announced the appointment of W. Joe DeMiero as Chief Client & Business Officer for North America, marking another major leadership move as the agency network continues strengthening its client partnerships, integrated growth strategy, and business expansion across the region. The appointment reflects the growing importance of client-centric leadership within the modern...
A cultural reference made by PM Narendra Modi during his visit to Italy has unexpectedly evolved into one of India’s latest viral internet moments, with brands rapidly embracing the now-trending “Melody” wave across social media platforms. What began as a light-hearted cultural interaction quickly transformed into a marketing opportunity, as companies, creators, and digital audiences...
The global advertising and marketing industry is witnessing another major transformation as WPP announced that it has secured a worldwide AI-led marketing mandate for Jaguar Land Rover. The partnership signals a growing shift toward artificial intelligence-powered marketing strategies as global automotive brands increasingly invest in data-driven customer engagement and digital transformation. The move further strengthens...
BRND.ME’s MyFitness has rolled out a new digital campaign featuring actor, performer and fitness enthusiast Nataša Stanković. The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience and indulgence. The campaign is rooted in a simple idea: healthy eating does...
Building buzz ahead of the 24th edition of its marquee event, the End of Reason Sale (EORS), Myntra has unveiled a highly engaging and relatable marketing campaign. Spotlighting compelling value across 6 million+ styles from an array of fashion, beauty, and lifestyle brands, the two films feature Ranbir Kapoor, Kiara Advani, and a star-studded cast....
