Raymond Lifestyle appoints Publicis Groupe India as first-ever integrated marketing partner

Raymond Lifestyle Limited, one of India’s most iconic lifestyle and apparel companies, has appointed Publicis Groupe India as its first-ever integrated marketing partner in the country, across its entire portfolio of brands. The partnership brings together creative, media, performance marketing, CRM, digital, reputation and technology capabilities through a customised ‘Team One Thread’, comprising Saatchi & Saatchi India, Zenith India, Performics, PDX India and Propagate India.

The partnership marks the first time in Raymond Lifestyle’s 101-year history that the company has brought its marketing mandate together with a single integrated partner, following a comprehensive evaluation of technical capabilities and commercial value. The bespoke Team One Thread will be led by Paritosh Srivastava, CEO, Saatchi & Saatchi, BBH India and Propagate India, with support from Jai Lala, CEO, Zenith India.

For Raymond Lifestyle, 2026 marks an important year as the company builds on its century-old legacy and prepares for its next phase of growth. With a portfolio spanning iconic brands under The Raymond Masterbrand – including its Fine Fabrics, Ready to Wear, Made to Measure and Custom Tailoring offerings – along with ColorPlus, Park Avenue, Parx and Ethnix by Raymond, the company is sharpening its approach to contemporary consumers and the rapidly evolving fashion and retail landscape.

The new partnership with Publicis Groupe India is designed to enable more connected storytelling, sharper consumer targeting, greater agility and faster activation across channels, bringing together brand, media, data, technology and customer engagement capabilities in a more unified manner.

Under the leadership of Anupriya Acharya, CEO, Publicis Groupe South Asia, the Groupe has continued to build a modern marketing playbook in India that brings together creativity, media, data, technology and commerce through its Power of One model, creating solutions tailored to clients’ ambitions. As brands navigate a rapidly changing market and consumer landscape, this integrated approach is increasingly resonating with businesses looking to bring the breadth of their marketing capabilities together around their growth ambitions.

The extensive pitch process saw Publicis Groupe respond to the breadth of Raymond Lifestyle’s brief across brands and marketing challenges, bringing together its integrated capabilities through the Power of One model. Led by Paritosh Srivastava, the resulting Team One Thread brings together this breadth of expertise with a shared ambition and a single-minded focus on Raymond Lifestyle. The mandate places a significant responsibility on the team to translate this integrated capability into work and impact for the brand.

Satyaki Ghosh, Chief Executive Officer, Raymond Lifestyle Limited, said, “We were looking for a partner who shares our passion for our brands and business, and spent two months on a thorough process led by our marketing team to identify the right capabilities. As we enter our next phase of growth, this partnership reflects our commitment to move with clarity, agility and impact.”

Kalpana Singh, CMO, Raymond Lifestyle Limited added, “We are living in an omnichannel world, with shopper tastes and preferences evolving at the speed of light. Serving the modern shopper requires dexterity, integration, and adoption of AI to inform marketing decisions. Hence our evaluation is based on clear technical prowess across the full spectrum of marketing channels we operate in. These channels are the megaphones through which we tell our stories, and we sought a partner who could enable us to make our brand narratives unified, clear and distinct across touchpoints. As we begin this transition in our marketing journey, I would also like to thank all our existing partners for their invaluable contribution to RLL’s growth and for helping our brands earn the recognition and trust they enjoy today.”

Publicis Groupe’s Team One Thread and Raymond Lifestyle teams will work closely to create connected consumer experiences across its diverse portfolio and touchpoints.

Raymond’s partnership with Publicis Groupe brings together two organisations with a shared ambition: to build on an iconic legacy while creating more contemporary, connected and future-ready ways for brands to engage with the changing needs of the modern Indian consumer.