Raymond Lifestyle Limited, one of India’s most iconic lifestyle and apparel companies, has appointed Publicis Groupe India as its first-ever integrated marketing partner in the country, across its entire portfolio of brands. The partnership brings together creative, media, performance marketing, CRM, digital, reputation and technology capabilities through a customised ‘Team One Thread’, comprising Saatchi &...
The India Chapter of the International Advertising Association (IAA) hosted the IAA Voice of Change Roundtable yesterday at Taj City Centre, Gurugram, bringing together leaders from advertising, marketing, media and content to discuss the evolving landscape of gender representation and inclusion in the industry. IAA Voice of Change is a pioneering initiative by the IAA...
TechnoSport, India’s largest activewear brand, has announced the launch of TechnoSport Express, a new retail format aimed at accelerating its offline expansion and extending access to high-quality activewear across India’s fast-growing emerging markets. As part of its growth strategy, the brand plans to open 25 TechnoSport Express stores by the end of FY27, alongside its...
