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Raymond Lifestyle appoints Publicis Groupe India as first-ever integrated marketing partner

Raymond Lifestyle Limited, one of India’s most iconic lifestyle and apparel companies, has appointed Publicis Groupe India as its first-ever integrated marketing partner in the country, across its entire portfolio of brands. The partnership brings together creative, media, performance marketing, CRM, digital, reputation and technology capabilities through a customised ‘Team One Thread’, comprising Saatchi &...