Angela Spain Takes Charge as Chief Content Officer at Omnicom Media NZ

Omnicom Media New Zealand has elevated Angela Spain to the newly expanded position of Chief Content Officer, recognising her contribution to the organisation and her role in advancing its content capabilities.

Spain to Lead Expanded Content Mandate

Spain has played an instrumental role in developing Omnicom Media New Zealand’s content offering, helping bring together content, communications, media and commerce to create stronger outcomes for clients.

Her promotion reflects the growing importance of content-led marketing and storytelling in helping brands build relevance, strengthen audience engagement and support long-term growth.

Focus on Integrated Content Solutions

Commenting on the appointment, Nikki Grafton, CEO of Omnicom Media New Zealand, highlighted Spain’s contribution to the organisation’s content capabilities and her focus on delivering strong client outcomes.

Grafton said Spain’s industry expertise and emphasis on collaboration, innovation and growth will be important as brands look for new ways to capture attention and build lasting connections with audiences.

She added that Spain’s leadership will support the development of content solutions designed to deliver both commercial impact and long-term brand growth.

Content’s Growing Role in Brand Building

The leadership move comes as marketers navigate changing consumer behaviour and an increasingly fragmented media ecosystem. These shifts have increased the need for integrated content strategies that can connect with audiences across different platforms and touchpoints.

Spain said content has become increasingly important to brand growth, particularly at a time when earning audience attention is more difficult. She emphasised the role of consistent, long-term storytelling in building meaningful connections between brands and audiences.

Client-Focused Leadership

Known for her client-focused approach, leadership skills and commitment to innovation, Spain brings extensive industry experience to her expanded remit.

Her new position will see her continue to contribute to Omnicom Media New Zealand’s content capabilities while working across the broader marketing ecosystem.

Strengthening Specialist Talent

Spain’s promotion also underlines Omnicom Media New Zealand’s focus on developing specialist talent and strengthening its senior leadership team.

As clients increasingly seek connected solutions that bring together media, content and culture, Spain’s expanded role positions content more centrally within the agency’s broader offering.