Mada Media and Naming Rights Partners Back Dubai Mallathon

At 6:30am, before the mall doors opened to shoppers, Dubai’s out-of-home (OOH) advertising sector came together at the starting line for the Dubai Mallathon. Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and in collaboration with the Dubai Sports Council, the Dubai Mallathon encourages residents to stay active during the summer by transforming the city’s malls into running tracks. This year, the industry that plays a prominent role in shaping Dubai’s visual landscape took part as one team, turning its own message around health, community and wellbeing into action. OOH Industry Comes Together Mada Media, along with its four strategic naming rights partners Hypermedia, InsuranceMarket.ae, Max and Al Fardan Exchange participated in the Mallathon at Mall of the Emirates. The group was represented by more than 70 participants, including members of executive leadership, highlighting a collective commitment that extended beyond their commercial partnerships. The…

At 6:30am, before the mall doors opened to shoppers, Dubai’s out-of-home (OOH) advertising sector came together at the starting line for the Dubai Mallathon.

Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and in collaboration with the Dubai Sports Council, the Dubai Mallathon encourages residents to stay active during the summer by transforming the city’s malls into running tracks.

This year, the industry that plays a prominent role in shaping Dubai’s visual landscape took part as one team, turning its own message around health, community and wellbeing into action.

OOH Industry Comes Together

Mada Media, along with its four strategic naming rights partners Hypermedia, InsuranceMarket.ae, Max and Al Fardan Exchange participated in the Mallathon at Mall of the Emirates.

The group was represented by more than 70 participants, including members of executive leadership, highlighting a collective commitment that extended beyond their commercial partnerships.

The participation provided an opportunity for Mada Media and its partners to come together around a shared community initiative and support Dubai’s wider wellbeing agenda.

Partnership Beyond Business

The participation reflects how strategic partnerships within Dubai’s OOH advertising sector can extend beyond business relationships to support initiatives that contribute to the wider community.

By joining the Dubai Mallathon together, Mada Media and its naming rights partners demonstrated a shared commitment to promoting an active lifestyle and contributing to Dubai’s focus on health and wellbeing.

The event also brought together leadership and employees from across the participating organisations, creating an opportunity to strengthen relationships while taking part in a citywide community initiative.

For Mada Media and its partners, the Mallathon was therefore more than a sporting event. It represented a collective effort to support Dubai’s wellbeing initiatives and reinforce the role businesses can play in contributing to the communities in which they operate.