At 6:30am, before the mall doors opened to shoppers, Dubai’s out-of-home (OOH) advertising sector came together at the starting line for the Dubai Mallathon. Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and in collaboration with the Dubai Sports Council, the Dubai Mallathon encourages residents to stay active during...
Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, recorded strong performance in the first half of 2026, with signed contracts reaching approximately AED1.5 billion across 683 advertising assets. The results reflect Mada Media’s efforts to develop an innovative and sustainable OOH advertising ecosystem while creating shared...
Mada Media, part of RTA DM PJSC, has announced the appointment of Aditi Khare as Chief Marketing Associate. The move reflects the company’s continued focus on strengthening its marketing and communication capabilities as the media and advertising landscape evolves across the region. The appointment comes at a time when organisations are increasingly investing in integrated...
