Prime Video Sets September 25 as Global Premiere for Don’t Be Shy, a Young Adult Romantic Comedy Film Produced by Alia Bhatt and Shaheen Bhatt’s Eternal Sunshine Productions

Prime Video, India’s largest streaming service for exclusive Originals, has announced September 25 as the worldwide premiere of its upcoming Prime Original Movie, Don’t Be Shy. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the coming-of-age romantic comedy is headlined by a young cast of fresh faces Aarushi Bajaj, Piyush Khati, Bianca Arora, and Ansh Duggal, who bring to life a story about friendship, young love, heartbreak, dreams, and the complex process of figuring life out as a young adult. The film also stars Kunaal Roy Kapur, Anurag Basu, Neha Dhupia, and Anju Alva Naik in pivotal roles.

“Don’t Be Shy is one of our most cherished films, and we’re thrilled to finally announce its global streaming premiere,” said Nikhil Madhok, Director and Head of Originals, Prime Video (SVOD) and Amazon MGM Studios India. “This film introduces four extraordinary new actors—Aarushi, Ansh, Bianca, and Piyush—who bring an incredible freshness and authenticity to their roles. Led by Sreeti Mukerji and shaped by the creative vision of Alia and Shaheen Bhatt, Don’t Be Shy is a joyful, heartfelt celebration of friendship, love, and the beautifully messy journey of growing up. We can’t wait for audiences to immerse themselves in Shy’s world.”

“Don’t Be Shy has been extremely special to us from the very beginning, and we couldn’t be prouder to see it come to life. It captures something so honest about being young—the friendships that shape you, the first loves that change you, the heartbreaks that stay with you, and the process of gradually figuring out who you are. What excites us most is this brilliant young cast; their energy, vulnerability, and chemistry are magnetic, and they bring such life and honesty to these characters. We can’t wait for audiences in India and around the world to meet Shy and get swept into her wonderful, chaotic world,” said Alia Bhatt and Shaheen Bhatt, co-founders of Eternal Sunshine Productions, in a joint statement.

Don’t Be Shy will premiere exclusively on Prime Video in Hindi with English subtitles, across India and over 240 countries and territories worldwide, on September 25, 2026.