Myntra, one of India’s leading fashion, beauty and lifestyle platforms, today unveiled its campaign for the upcoming Big Fashion Festival (BFF), featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. BFF will offer over 8 million styles when it goes live on 8th October. The campaign kicks off with a set of star-studded films, building excitement...
Prime Video, India’s largest streaming service for exclusive Originals, has announced September 25 as the worldwide premiere of its upcoming Prime Original Movie, Don’t Be Shy. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the...
Alia Bhatt has partnered with Myntra to address common beauty dilemmas faced by shoppers. The collaboration brings together celebrity influence and digital innovation to create a more intuitive and relatable beauty shopping experience. At a time when consumers are overwhelmed by endless product choices, the initiative focuses on making decision-making simpler, smarter, and more personalised....
