Dua Lipa Brings a New Twist to Nespresso’s Iconic “What Else?” Campaign

Nespresso UAE is set to release its latest global brand campaign on September 1, 2026, featuring cultural icon and new Global Brand Ambassador Dua Lipa. Developed in partnership with Publicis Groupe’s LEO Constellations, the campaign explores coffee as both a familiar ritual and an invitation to discover new experiences.

Dua Lipa Reimagines “What Else?”

At the heart of the campaign is the idea that every cup of coffee can open the door to a new world. Through immersive visuals, the campaign moves across different settings inspired by coffee, culture and creativity.

As Nespresso’s Global Brand Ambassador and a global traveller, Dua Lipa embodies the campaign’s spirit of curiosity and exploration. In a playful nod to Nespresso’s heritage, she borrows George Clooney’s iconic “What else?” line and gives it a new interpretation centred on never settling.

Clooney also makes a brief appearance in the campaign, connecting the new creative direction with Nespresso’s established brand legacy.

Coffee for Every Mood

The campaign showcases how Nespresso coffees can fit into different moments and moods. From a morning Melozio in New York and an afternoon Altissio espresso in Italy to a Double Espresso Chiaro iced latte by the pool and a French Lavender & Vanilla Decaf recipe later in the day, the campaign positions coffee as an experience that can constantly evolve.

The overarching message is that a single day can contain multiple worlds, each offering something new to explore.

Nespresso Evolves Its Brand Identity

The campaign marks an important stage in Nespresso’s brand evolution. While retaining its focus on coffee quality and global coffee culture, the brand is introducing a more expressive identity aimed at consumers who view their coffee ritual as an extension of their personality.

Developed with recently appointed agency LEO Constellations, the new creative approach combines structure with spontaneity. Updated design elements include a bespoke font, while the overall visual direction balances sophistication with a more playful and flexible character.

The renewed identity also reflects Nespresso’s focus on curiosity and experimentation, with emerging coffee trends, new flavour combinations and more inventive recipes becoming part of the brand’s evolving proposition.

Vertuo Up Takes Centre Stage

Another key element of the campaign is Nespresso’s new Vertuo Up machine. Designed for modern coffee consumers, the machine features a three-second heat-up time and a dedicated Coffee Creation button, designed to enable bolder and more intense extractions for milk-based, plant-based and over-ice beverages.

With access to more than 50 coffees, Vertuo Up is positioned as a versatile platform for exploring different coffee styles and flavours.

The machine also features a newly engineered lever inspired by Nespresso’s signature operating mechanism. Powered by Centrifusion™ Technology, Vertuo Up recognises each capsule and adapts the extraction process to bring out its specific characteristics, while producing Nespresso’s signature crema.

Through the new campaign and Vertuo Up, Nespresso is positioning its next chapter around curiosity, experimentation and personal expression, inviting coffee lovers to continually ask themselves: What else?