Myntra Jabong India Pvt. Ltd. inks partnership with Benetton Group; secures franchise rights for Sisley as the brand charts its growth journey in India

Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale entity of Myntra, has entered into a strategic partnership with the Benetton Group-owned brand Sisley to expand in India. The association gives MJIPL the right to distribute the brand’s range of products while holistically scaling Sisley’s omni-channel presence in India.

As a part of the master franchise agreement, Myntra’s B2B entity, through its licensed franchisee partners will enable the set up of Sisley branded stores (Exclusive Brand Outlets) and Shop-in-Shops in India in the coming months. The association will bolster the Italian fashion brand’s omni-channel presence in the country. Sisley caters to the premium segment of shoppers, who look to elevate their everyday style.

Sisley was created in Paris in 1968 with its first denim collection and became part of Benetton Group in 1974. Today, the brand is present in more than 40 countries with over 400 points of sale across the globe. Its India offering will be trend-first fashion curated for men and women, immersed in metropolitan life and looking for apparel that moves seamlessly across occasions. The collection will cater to consumers who follow trends across articles, shapes, materials and details, while staying rooted in accessible Italian style, fashionability and quality.

Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “We are excited to bring Sisley, a Benetton Group-owned brand, into our growing portfolio of premium international fashion brands. The brand’s accessible Italian style, anchored in fashionability, quality and trend-led design, makes it a highly exciting proposition for Indian customers seeking versatile wardrobes for multiple occasions. With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in Sisley’s India growth journey.”

Nicola Capone, CEO, Distribution, Benetton Group said, “Sisley has established itself as one of Benetton Group’s premium fashion brands, known for its contemporary Italian style and distinctive design DNA. As we continue to strengthen the brand’s international presence, India represents a highly promising market with significant long-term potential. Our partnership with Myntra Jabong India Pvt. Ltd. is an important step in that journey. With their deep understanding of the Indian fashion landscape and strong omni-channel capabilities, we are confident this collaboration will help us build a strong presence, expand our reach, and introduce Sisley’s distinctive perspective on fashion to consumers across India.”

MJIPL has proven ability to scale international brands, with deep market expertise, strong consumer understanding, and the ability to build brands at scale. The association enables Sisley to tap into the vast, diverse and ever-evolving Indian market by allowing MJIPL to distribute its products on a wholesale basis, aiding the brand in establishing a strong consumer base via independent third-party franchise partners and distributors. The strategic partnership is positioned to build the brand as a premier choice for customers seeking accessible Italian style in India.