TechnoSport Extends Support to Satara Hill Half Marathon

India’s largest activewear brand TechnoSport, has partnered with the Satara Hill Half Marathon as the Powered By Sponsor for the 2026, 2027 and 2028 editions, reinforcing its commitment to India’s rapidly growing running ecosystem and expanding community of fitness enthusiasts.

Recognised as one of India’s most iconic distance running events, the Satara Hill Half Marathon has built a reputation for bringing together amateur and seasoned runners on one of the country’s most challenging and scenic race routes. Organised by the Satara Runners Foundation (SRF), the event has evolved into a community-led movement that celebrates endurance, resilience and the transformative power of sport.

This year’s Satara Hill Half Marathon marks a significant milestone as the event celebrates its 15th edition under the theme “Pace for Peace”. At a time when the world continues to navigate uncertainty and conflict, the theme encourages participants to find peace in every sense: peace within themselves, peace with one another, and peace with the world around them. Every kilometre becomes a reminder that while we may come from different places, we move forward together. The 2026 edition also carries added significance as Satara Runners Foundation prepares for its fourth Guinness World Records attempt, having already set three Guinness World Records, further reinforcing the event’s reputation for bringing the running community together on a truly global stage.

The long-term association reflects TechnoSport’s continued investment in platforms that encourage active lifestyles while fostering meaningful engagement with India’s running community. Through the three-year partnership, the brand will play a key role in supporting one of the country’s most celebrated road races while strengthening its presence among fitness-first consumers.

The Satara Hill Half Marathon has earned national and international recognition for its distinctive hill course, large-scale volunteer participation and vibrant race-day experience. The event attracts runners from across India and overseas, making it one of the country’s most anticipated distance running events. Alongside the race, its fitness expo and community-led initiatives further strengthen its position as a holistic celebration of health, movement and endurance.

Patralika Agrawal, Head of Marketing, TechnoSport, said, “Running is one of the fastest-growing participation sports in India, bringing together people across age groups and fitness levels through a shared commitment to movement and personal progress. The Satara Hill Half Marathon has established itself as one of the country’s most respected and aspirational running events, making it a natural fit for TechnoSport. Our partnership reflects our long-term commitment to supporting platforms that inspire people to embrace an active lifestyle while enabling us to engage meaningfully with one of India’s most passionate running communities. Through this association, we continue to strengthen our purpose of making high-performance activewear accessible to every Indian pursuing movement in their own way.“

Arch. Upendra Pandit, President, Satara Runners Foundation, added, “We are delighted to welcome TechnoSport as our Powered By Sponsor for the next three editions of the Satara Hill Half Marathon. This partnership brings together two organisations that share a genuine commitment to growing the running community in India. Running has always had the ability to connect people beyond age, geography and background, and this year’s theme reflects that spirit. We are also preparing for our fourth Guinness World Records attempt, after having already created three Guinness World Records, making this a landmark year for everyone associated with Satara. We are proud to have TechnoSport alongside us as we continue to elevate the participant experience and inspire thousands of runners from India and around the world.“

The partnership further strengthens TechnoSport’s growing portfolio of sports-led initiatives across India. By associating with one of the country’s premier distance running events, the brand continues to deepen its engagement with the running community while championing active lifestyles through meaningful, long-term sporting partnerships.