Mazarine Group Acquires Bacchus to Strengthen Luxury Communications Offering

Global creative and luxury communications group Mazarine has acquired Bacchus, the London-headquartered luxury public relations and digital agency, in a move aimed at creating a more integrated communications and engagement offering for premium and luxury brands worldwide. The financial terms of the deal were not disclosed.

Founded in 1998 by Anouschka Menzies and Charlotte Lurot, Bacchus has built a strong reputation in luxury, hospitality, culture, and high-end real estate communications. The agency operates through seven international offices across London, New York, Miami, Los Angeles, Dubai, Riyadh, and Doha, supported by a team of more than 100 professionals. Its client portfolio includes leading global brands and institutions spanning luxury lifestyle, hospitality, culture, and design.

The acquisition marks a strategic expansion for Mazarine, which specializes in luxury, fashion, art, and culture. By integrating Bacchus into its ecosystem, the group aims to combine creative communications, public relations, influence, events, and engagement strategies under one umbrella. The move is also expected to strengthen Mazarine’s capabilities in media relations, reputation management, crisis communications, and high-net-worth audience engagement.

Mazarine, founded by Paul-Emmanuel Reiffers, operates globally through offices in Paris, New York, Milan, Shanghai, and Dubai, and brings together a portfolio of businesses across communications, events, media, and cultural experiences. The addition of Bacchus is expected to enhance the group’s international reach and deepen its expertise in luxury brand storytelling and relationship-building. The deal reflects the growing demand from luxury brands for integrated solutions that combine communications, experiential marketing, cultural relevance, and direct engagement with influential consumer communities. With the acquisition, Mazarine and Bacchus aim to offer a more comprehensive approach to luxury brand building in an increasingly competitive global market.