TechnoSport, India’s largest activewear brand, has unveiled a new campaign film celebrating the anticipation of Durga Pujo and the energy it brings to Kolkata’s neighbourhoods. Built around the creative thought ‘Maa Aschhe. Boshe Thaki Ki Kore?’, meaning ‘Maa is coming. How can we possibly sit still?’, the film brings the brand’s ‘Designed for Momentum’ philosophy...
: The Satara hills don’t make it easy for any runner. Twenty-one kilometres of sustained climb, run in heat, UV exposure and humidity that punish anyone who doesn’t pace themselves. At the 15th edition of the Satara Hill Half Marathon this year, TechnoSport, India’s largest activewear brand, is transforming the 21.0975 km Satara Hill Half...
TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods. Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear...
TechnoSport, India’s largest activewear brand, has unveiled ‘Any Body Can Yoga’, a film presenting the popular discipline as a personal and approachable expression of movement. Building on the brand’s ‘Made for Momentum’ philosophy, the campaign positions yoga not as a pursuit of perfection, but as a wellness practice centred on consistency and individual progress. Marking...
TechnoSport, India’s largest activewear brand, has announced the launch of TechnoSport Express, a new retail format aimed at accelerating its offline expansion and extending access to high-quality activewear across India’s fast-growing emerging markets. As part of its growth strategy, the brand plans to open 25 TechnoSport Express stores by the end of FY27, alongside its...
TechnoSport, India’s largest activewear brand, announced the appointment of Anirudh Pratap as Head of Product and Design, strengthening its leadership team as the company scales its product portfolio, retail footprint, and category presence. In this role, Anirudh will lead TechnoSport’s product vision, with a focus on building a more differentiated activewear portfolio and accelerating innovation...
TechnoSport, India’s largest activewear brand, has partnered with the Paralympic Committee of India (PCI) for the 8th Indian Open Para Athletics Championship 2026, scheduled to take place from May 26 to May 30 at Sree Kanteerava Stadium. As the Silver Sponsor this partnership aligns with the brand’s latest campaign ‘Real Movement’, bringing together over 350...
