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Sprite Launches ‘Truth & Spice’ Game Show to Test Honest Confessions

Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first venture into the game-show format, combining spicy food challenges with candid conversations and celebrity chemistry. The series brings together popular creators, entertainers and sports personalities, turning everyday hangouts into a game built around spicy dishes, unexpected confessions and...

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Sprite Introduces Lemon Mint, Its First-Ever Flavoured Twist for Summer

Coca-Cola India has unveiled Sprite Lemon Mint marking the brand’s first-ever flavoured innovation in India. Known for its crisp lemon-lime profile, Sprite is now expanding its playbook with a mint-infused twist aimed at amplifying summer refreshment. The launch reflects a growing consumer preference for familiar yet elevated flavour experiences especially during peak summer months, when...