For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational...
CNN has initiated legal proceedings against Perplexity AI, alleging unauthorised use of its news content and raising fresh questions about copyright protection, content ownership, and the responsibilities of artificial intelligence platforms in the rapidly evolving digital information ecosystem. The lawsuit represents the latest chapter in the growing tension between traditional news publishers and AI companies...
