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September 3, 2026 September 3, 2026 by In AdvertisingPowerful BrandsStory 3

Mamaearth Breaks New Ground as First Indian Brand to Advertise on ChatGPT

Mamaearth Enters the AI Advertising Era Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty and personal care brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh stating that the company is the first Indian advertiser to use the AI platform. The partnership comes as OpenAI expands ChatGPT advertising in India, giving...

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June 20, 2026 June 19, 2026 by In MarketingStory 2

Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand

Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...