Bigg Boss Hindi Season 20 has crossed 100 crore watch-time hours on JioHotstar in under 60 days, becoming the fastest season in the franchise’s history to achieve the milestone. The achievement follows the show’s record-breaking premiere in September, when it registered the biggest opening day ever for a reality show on the platform. According to...
JioHotstar has partnered with Prime Focus Studios to bring Ramayana: Part One to audiences across India through a dedicated pay-per-view offering following the film’s exclusive theatrical run. The initiative will allow viewers to purchase and watch the film individually on the streaming platform, extending its reach beyond cinemas. Produced by Prime Focus Studios, the live-action...
JioHotstar has partnered with Swiggy to bring food ordering directly into live cricket streaming experiences. The collaboration reflects the growing trend of interactive streaming ecosystems where viewers can engage with multiple services without leaving the platform. The integration aims to enhance the match-day experience for cricket fans by making food ordering seamless during live games....
JioHotstar has partnered with Instamart to introduce signal-led advertising bringing commerce intent closer to content consumption than ever before. The collaboration is built on a simple but powerful premise: what users browse, search, and buy can now shape what they see while streaming. By leveraging real-time commerce signals from Instamart, JioHotstar is aiming to offer...
JioHotstar has partnered with OpenAI to introduce conversational AI-led discovery on its platform aimed at transforming how users find and engage with content. At a time when content libraries are expanding faster than ever, discovery has emerged as one of the biggest challenges for streaming platforms. JioHotstar’s latest integration attempts to solve exactly that by...
