For decades, luxury brands looked toward Paris, Milan, London, New York, and Hong Kong as the epicentres of global luxury consumption. Today, however, a significant shift is underway. According to Deloitte’s Global Powers of Luxury 2026 report, the Middle East has emerged as the world’s third-largest engine for luxury consumption growth, with Dubai and Riyadh...
In most parts of the world, governments are still trying to understand artificial intelligence. In the United Arab Emirates, they’re already trying to govern it. From appointing the world’s first Minister of Artificial Intelligence to embedding AI into public services, the UAE is positioning itself not just as a tech adopter but as a global...
Sometimes the perfect escape is closer than you think. All it takes is checking into somewhere a little different, even for just a night or two, to discover a quieter, easier pace in Dubai and tap into The Pulse of Vida with an energy that never fades. A Vida Escape is exactly that, a city...
Now, Bustronome Dubai, the UAE’s first mobile fine-dining concept aboard a panoramic doubleDubai’s hospitality sector has long been defined by innovation, scale, and experience-led luxury. -decker bus, enters the market with a proposition that blends gastronomy, tourism, and immersive storytelling into one seamless offering. Already established in global capitals including Paris (since 2014), London (since...
