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October 27, 2026 October 27, 2026 by In AdvertisingStory 2

Myntra’s Big Fashion Festival Sees Nearly ~2X Orders, Led by D2C, International Brands and FWD; Non-Metros Drive New Customer Growth

Myntra concluded its Big Fashion Festival (BFF) today, with D2C brands, international brands and the Gen Z proposition FWD clocking nearly double the order volume of regular business days. For emerging D2C entrepreneurs, the festival opened a national audience: visits rose 25% over the previous edition, and new customers from non-metro regions grew 74% over...

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September 28, 2026 September 28, 2026 by In MarketingStory 3

Myntra Unveils its newest Big Fashion Festival Campaign, Starring Alia Bhatt and Ranbir Kapoor

Myntra, one of India’s leading fashion, beauty and lifestyle platforms, today unveiled its campaign for the upcoming Big Fashion Festival (BFF), featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. BFF will offer over 8 million styles when it goes live on 8th October. The campaign kicks off with a set of star-studded films, building excitement...