Srishti Ghosh Shinde Takes the Communications Helm at Tide

Srishti Ghosh Shinde has been appointed as Head of PR and Communications, India at Tide, marking the next step in her communications career with the business.

Shinde announced the move through a LinkedIn post, writing, “A new chapter at Tide. I’m grateful to share that I’ve stepped into the role of Head of PR & Communications, India at Tide.”

Growing Communications Career at Tide

Shinde has been with Tide since 2021 and has held multiple positions within the company’s PR and communications function. Prior to her latest appointment, she served as PR and Communications Lead and Senior PR and Communications Manager.

During her tenure, she has built experience in corporate communications, public relations and strategic communications within the fintech and business banking space.

Her elevation reflects her progression within Tide and her continued involvement in shaping the company’s communications agenda in India.

Experience Across Corporate Communications and Media

Before joining Tide, Shinde worked as a Corporate Communications Consultant at Oasis Investment Company (Al Shirawi Group). She also served as Deputy Manager – Group Corporate Communications at Raymond, gaining experience in corporate reputation and stakeholder communications.

Shinde began her career in journalism, working as a Senior Correspondent at Bennett Coleman and Co. (Times Group) and as a Correspondent and Features Writer at Diligent Media Corporation.

She subsequently expanded her experience across content and digital media, working as a Content Writer at HGS – Hinduja Global Solutions and INX Media, and later as Content Manager at TechShastra.

With experience spanning journalism, content, corporate communications and public relations, Shinde brings a broad communications background to her new leadership role at Tide.