Simran Devgun Joins Current Global MENAT as Senior Account Director

Current Global MENAT, part of the Middle East Communications Network (MCN) and an Omnicom organisation, has appointed Simran Devgun as Senior Account Director as the agency continues to strengthen its team and expand its client portfolio across the region.

Devgun Brings International PR Experience

Devgun brings nearly 10 years of public relations experience across Dubai and London, with a focus on creative consumer communications. Her sector experience spans travel, hospitality, food and beverage, entertainment and FMCG.

Her background includes developing consumer-focused communications programmes and managing campaigns designed to build brand engagement and reputation across competitive markets.

Moves From Umami Comms

Before joining Current Global MENAT, Devgun was with Umami Comms, where she managed communications for brands including talabat UAE, Diageo MENA and Rosewood Hotels.

Her experience at the agency covered integrated campaigns, experiential launches, brand partnerships and reputation management, adding to her experience across both strategic and executional communications.

Current Global MENAT Strengthens Senior Team

Commenting on the appointment, Peter Jacob, Managing Director, Current Global MENAT, said the agency was proud to continue bringing fresh talent, energy and ideas to its team despite the challenging environment across the region.

He highlighted Devgun’s international experience, strategic instincts and understanding of what makes communications work effectively in the regional market.

Devgun said she wanted her next move to provide a creative challenge and the opportunity to work with brands that influence the city and wider region. She also pointed to Current Global’s calibre of work, human-first culture and team as factors behind her decision to join the agency.

Agency Enters Fourth Year in the Region

The appointment comes as Current Global MENAT enters its fourth year of operations in the region. During this period, the agency has continued to expand its team and client roster across the UAE and wider GCC.

Its client portfolio includes Dubai Airports, Global Village, Dubai Tourism, OURA, Uber, New Balance, Heinz and Puck.

Expanding Consumer Communications Capabilities

Devgun’s appointment adds further senior communications expertise to Current Global MENAT as it continues to develop its regional presence. Her experience across consumer brands, integrated campaigns and reputation management will contribute to the agency’s work for clients across the UAE and wider GCC.

With the addition of Devgun, Current Global MENAT continues to build its senior team while focusing on creative, consumer-led communications across the region.