Global creative communications agency PURPLE has expanded into the Middle East and North Africa (MENA) with the launch of PURPLE MENA, headquartered in Dubai and led by Sonia Ben Maaouia and Emma Norström as Managing Directors. The new regional operation will provide a range of services including strategic communications, brand positioning, media relations, talent partnerships, brand community building, social strategies, events and cultural programming across the MENA region. Expanding Luxury Communications in MENA PURPLE MENA will collaborate with the agency’s international network on regional and global campaigns for brands across luxury, fashion, beauty, hospitality, lifestyle and culture. Commenting on the launch, Sonia Ben Maaouia and Emma Norström, Managing Directors, PURPLE MENA, said: “MENA is one of the world’s most influential global stages, where culture, creativity and ambition are redefining the future of luxury.” They added that the ambition is to build a leading luxury communications agency in the region by…
