Futurist, Author and Country Director NL - Praj International Advertising Association (IAA) in association with The Free Press Journal organised ‘IAA Conversations’ with Adjiedj Bakas, renowned Global Trendwatcher, Futurist, Author and Country Director NL - Praj in conversation with Babita Baruah, IAA Managing Committee Member & CEO, VML India. In his conversation, Adjiedj Bakas articulated a forward-looking perspective on the impact of artificial intelligence, emphasizing its potential to transform the nature of work without diminishing the core attributes that define humanity. He noted that as AI increasingly assumes routine tasks and enhances productivity, uniquely human qualities such as creativity, emotional intelligence, empathy, and imagination and will become even more critical. At the same time, he cautioned that rapid technological advancement could intensify feelings of loneliness and social isolation if human relationships are not deliberately nurtured. Babita Baruah in discussion with Adjiedj Bakas Bakas underscored that well-being in the age…
