The mandate As part of the partnership, Jung von Matt HANGANG will be responsible for:– Global campaign development– Creative strategy and storytelling– Multi-market rollout execution The focus will be on building a cohesive narrative that resonates across geographies while maintaining LANEIGE’s core brand identity. The context LANEIGE, a key player in the K-beauty segment, has...
In an era where brand storytelling is moving beyond products to purpose, Sun Pharmaceutical Industries is making a decisive play. The pharma giant has teamed up with Royal Challengers Bengaluru (RCB) to launch a new campaign film that centers around a powerful idea the belief in being No. 1. This isn’t just another sports partnership....
Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty MediaFor the last few years, the distribution of mobile products has followed the same pattern: create an application, gain a download, and compete for a place on someone’s home screen.That model worked when attention was abundant and app discovery was a brand new experience. However, the formula...
The journey of the Indian Rupee against the US Dollar is not just a story of numbers it’s a reflection of India’s economic evolution, policy shifts, and global positioning over nearly eight decades. From a modest ₹3.30 per dollar in 1947 to an estimated ₹94.11 in 2026, the rupee’s trajectory tells a deeper story of...
The conversation around Samay Raina has taken a fresh turn and this time, it’s not just about controversy, but what comes next. At the center of it all is his latest video, which, despite sparking widespread discussion and divided opinions, remains live on YouTube. In an era where creators and brands are quick to pull...
In a move that signals a clear shift in industrial marketing, Jindal Stainless has appointed Ranveer Singh as its brand ambassador. The partnership reflects a growing trend where legacy manufacturing brands are stepping beyond traditional communication and embracing mainstream, consumer-focused storytelling. For decades, stainless steel has been marketed primarily on its functional strengths durability, corrosion...
Lavie, under Bagzone Pvt Ltd, is introducing Lavie Paris, a designer-led line, materialised through a collaboration between French designers and stylists within the Lavie portfolio. Inspired by the Parisian spirit and lifestyle, Lavie marks a new French chapter led by Hugo Rita, Art Sparrow, Edith, Ekaterina, and many other tour de forces in the world...
In most parts of the world, governments are still trying to understand artificial intelligence. In the United Arab Emirates, they’re already trying to govern it. From appointing the world’s first Minister of Artificial Intelligence to embedding AI into public services, the UAE is positioning itself not just as a tech adopter but as a global...
India’s quick commerce race is now entering a new territory airports. Blinkit is reportedly exploring a partnership with Adani Airport Holdings to enable food delivery directly to passengers at boarding gates, potentially transforming how travellers consume food within airport ecosystems. Reimagining a Captive Market Airport dining has traditionally operated as a high-margin, low-choice environment, where...
Raghav Chadha’s ‘Soft Issues’ in Parliament: From Airport Food Prices to Mobile Data Concerns AAP MP Raghav Chadha has brought a fresh perspective to parliamentary discussions by raising issues that directly impact daily life often labelled as “soft,” but widely relatable. Key concerns highlighted include: These topics, though non-traditional, resonate strongly with India’s urban population...
