In a category often defined by technical benchmarks and policy milestones, GREW Solar is choosing a more cultural, forward-facing route. With its latest campaign, ‘The Next Starts Here’, the brand brings together the rising influence of clean energy and the unmatched emotional pull of cricket featuring players from Gujarat Titans. But this isn’t just another...
JioHotstar has partnered with OpenAI to introduce conversational AI-led discovery on its platform aimed at transforming how users find and engage with content. At a time when content libraries are expanding faster than ever, discovery has emerged as one of the biggest challenges for streaming platforms. JioHotstar’s latest integration attempts to solve exactly that by...
Adidas India has sparked widespread curiosity with a cryptic teaser hinting at a collaboration with Ranveer Singh. While the brand has stopped short of making an official announcement, the campaign has already begun generating buzz across digital platforms and industry circles. A Tease That’s Hard to Ignore The teaser, minimal yet impactful, leans into intrigue...
Publicis Groupe has announced the appointment of Zachary B. as Chief AI Officer for the Middle East and Turkey, reinforcing its strategic commitment to advancing artificial intelligence capabilities across key growth markets. The move reflects the Groupe’s continued focus on embedding data, technology, and AI at the core of its regional operations. Advancing AI-Led Transformation...
The creator economy is no longer just about content it’s about control, commerce, and cultural capital. What started as individuals building audiences on social media has now evolved into a full-fledged ecosystem where creators are emerging as brands, founders, and even media networks in their own right. Across global platforms and industry reports, one trend...
When it comes to cricket in India, fandom isn’t passive it’s emotional, loud, and deeply personal. Few teams embody this better than Royal Challengers Bangalore (RCB), a franchise that has built one of the most loyal fanbases in the IPL despite an elusive title win. PUMA India has tapped into that passion with its #RCBEverywhere...
In a move aimed at strengthening its brand narrative and market presence, Smytten has appointed 80 dB Communications as its official public relations partner. The mandate comes at a time when Smytten is rapidly scaling its footprint in India’s competitive product discovery and trial ecosystem, making strategic communication more critical than ever. Building a Stronger...
In a move that blends clean energy messaging with cricket fandom, Waaree Energies has rolled out its latest brand campaign, ‘Don’t Worry, Trust Waaree’, in partnership with Rajasthan Royals. The collaboration taps into the massive reach of the Indian Premier League to position trust as the core of Waaree’s brand promise. A Trust-First Narrative, Powered...
Aditya Jangid, Chairman and Managing Director, AdCounty Media Media buying has traditionally revolved around delivery metrics, including impressions, clicks, CPMs, and viewability. These enable advertisers to measure the efficiency of their media buys, but not in assessing how effective those buys were at moving the business. The lack of direct correlation between the two is...
CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The...
