Opraah has partnered with Raj Shamani for a new campaign built around ChatGPT-powered interactions. The collaboration reflects the growing trend of brands integrating artificial intelligence into consumer engagement and content strategies. The initiative positions Opraah at the intersection of AI-driven communication and creator-led brand storytelling. A New-Age Brand Collaboration The campaign leverages Raj Shamani’s strong...
ZEE5 has introduced ‘Cricket Darbar’, a new weekly show that combines cricket discussions with comedy, entertainment, and fan-driven culture. The initiative reflects the growing trend of sports content evolving beyond live matches into broader entertainment experiences designed for digital-first audiences. With cricket deeply embedded in India’s pop culture, the show aims to create a more...
Artificial intelligence is rapidly transforming how brands measure performance and respond to market dynamics, according to a new report by WARC. The study highlights how AI-powered measurement tools are enabling marketers to make faster, more informed, and highly responsive business decisions in an increasingly data-driven landscape. As consumer behaviour evolves in real time, brands are...
The advertising landscape around IPL 2026 is witnessing a major shift, with Connected TV (CTV) emerging as a dominant platform for brand engagement and diversity. According to recent industry observations, Google has emerged as one of the most visible advertisers during the tournament, while CTV has outpaced traditional linear television in attracting a wider range...
Myntra has elevated Puja Rizal to the role of Deputy Director – Brand Partnerships & Monetisation. The promotion reflects Myntra’s continued focus on strengthening its brand ecosystem and driving new revenue streams through partnerships. A Strategic Elevation Puja Rizal’s elevation comes at a time when Myntra is expanding its focus on brand collaborations and monetisation...
Al-Futtaim Toyota has launched its latest campaign, ‘The Accidental Icon’, resonating deeply with both UAE nationals and residents. The campaign celebrates the enduring legacy of Toyota vehicles while highlighting their role in everyday life across generations. A Campaign Rooted in Emotion At its core, ‘The Accidental Icon’ is a tribute to how certain vehicles unintentionally...
Eeken by House of Paragon has launched a new digital-first campaign aimed at strengthening its online presence and deepening engagement with modern audiences. The initiative reflects the brand’s shift toward a more agile, content-led marketing approach in a rapidly digitising landscape. A Digital-First Approach With consumers increasingly spending time on digital platforms, Eeken’s latest campaign...
International Gemological Institute (IGI) has partnered with Gujarat Titans to address the growing issue of diamond self-certification. The initiative aims to educate consumers about the importance of independent certification and build trust in the diamond-buying process. Tackling a Growing Concern Diamond self-certification has become an increasing concern in the jewellery industry, where sellers certify their...
Leadership move aimed at strengthening its digital capabilities, The Coca-Cola Company has elevated Siddharth Subramanian to the role of Director – Marketing, Digital Commerce. The promotion reflects Coca-Cola’s growing focus on building a robust digital ecosystem to drive consumer engagement and business growth. A Step Towards Digital-First Growth As consumer behaviour continues to shift toward...
Eloelo Group has partnered with Slay Media as its content and video production partner. The collaboration is aimed at enhancing the platform’s creative output and delivering engaging, high-quality content to its growing user base. A Content-Driven Collaboration With short-form video and digital content continuing to dominate user engagement, Eloelo Group is focusing on scaling its...
